June
20, 2017
Dear
Cobourg Town Council (Brian Darling);
Last
May I came across a 2017 promotional video, Float Your Fanny Down the Ganny,
The
video acquired 195,000 views in a month;
it was also shared 2500+ times.
This is what Cobourg
Tourism has achieved on YouTube:
13. Family
Fun, March 2017, ( https://youtu.be/Ojp8dgIg27c ) 14 views, 30 sec
Total views over seven years; less
than 23,000
Total number of ‘shares’: ZERO!
This
is what Cobourg Tourism has achieved
on Facebook:
1.
Cobourg
At Dusk, July 2015, 14,659 views, 441 shares
2.
Romantic
Getaways, July 2015, 2,494 views, 77 shares
3.
Kiteboarding
In Cobourg, December 2015, 9,262 views, 229 shares
4.
Cobourg
Does Summer, July 2016, 2,518 views, 37 shares
5.
Family
Fun, August 2016, 522 views, three shares.
6.
Adventures
in Cobourg, August 2016, 3,521 views, 38 shares
Total
Facebook Views; almost 33,000.
Total
Facebook shares; 825.
Overall
total: 56,000 views
Overall
shares: 825
A
Facebook search of “Cobourg Tourism” brings up three sites. Two are unused;
they should be deleted to avoid confusion.
A
YouTube search of “Cobourg Tourism” brings up four sites. Each site has two,
three or four subscribers who will never receive notice of a new uploaded
tourism video because Cobourg Tourism does not upload them to the ‘old’ site.
This is inconsistent. It is unhelpful to those who search for Cobourg Tourism
and have four choices of the same thing. It’s unfair to accept subscriptions to
a site that will never deliver. It’s clutter. It would be preferable if these
four YouTube sites be consolidated into one site and all new videos be up-loaded
to that single site.
It
would be advantageous if there were more linkages. Once the new videos are
uploaded, the Town should email Town staff with the video links, and suggest
that they post them to their social media, for their friends and family from
afar. Suggest that service clubs link the videos on their social sites, request
to embed a particular video appropriate to a site, eg. embed the video that
includes the Ecology Garden in the Ecology Garden website, or harbor yachts on
the Cobourg Yacht Club site. Cogeco could broadcast these videos in subwindows,
eg as they do with photos. DBIA could forward the video urls to all of the
businesses to share on their websites. Why does Cobourg Media, Cobourg News,
Cobourg Now, Northumberland News, Northumberland Today, not host the videos? Why
can’t these videos be linked/embedded in a sidebar on the Downtown Cobourg
Facebook site?
One
video of a Port Hope event gets 2500 shares in a month; Cobourg Tourism gets
825 shares from 20 videos over seven years. Hmmmmm. What’s missing?
It would be advantageous
for Cobourg Tourism to develop a coherent policy and protocols concerning how
best to promote the videos before spending any further money on new videos.
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